For Fun: Sharable Video for a Social Internet
Going viral (barf, hate myself for using the term) is a perfect, unpredictable storm. But can you influence the wind patterns, stoke the clouds, and capitalize on weather trends to occasionally manufacture a little lightning? Absolutely.
Unpacking and obsessively analyzing the psychology and seemingly random dumb magic behind what makes an idea or video share has been the focus of my career (and a handful of my Google Summit presentations) thus far. Creating things that individuals will like is one thing. Creating something that publishers want to promote is another. Get you a girl who can do both. My work has been featured in:
"How To Speak Dothraki: A 90's Muzzy Parody"
featured in Perez Hilton, Mashable, The Huffington Post, Nerdist, The AV Club, CNet, Laughing Squid, Some ECards, Uproxx, EliteDaily, The Hairpin, The Mary Sue, and Bustle. It Was also highlighted in a few round-ups of the best Game of Thrones parodies prior to the Season 4 premiere.
"Dangers of Binge Watching: A PSA."
Often I've been tasked to develop creative around a particular digital star or influencer. The above is an example of this scenario, featuring the immeasurably talented Markiplier.
I led bi-weekly writers' rooms and wrote over a hundred episodes of a popular YouTube show called "Equals Three" or "=3." During my time on the show, we were the most-viewed show on YouTube and highest-subscribed channel. It was my privilege to work with many incredible guest hosts when the regular host was away, and I loved the opportunity to match the right humor/jokes with the right talent. Below are a few of my favorite episodes: